by redo | Jan 25, 2023 | Blog
Behavioral modeling uses machine learning to fill gaps in your understanding of customer behavior when cookies and other identifiers aren’t available. Soon, behavioral modeling will also be available in the real time reporting, giving you a complete view of the...
by redo | Jan 25, 2023 | Blog
Earlier this year we shared that we will begin sunsetting standard Universal Analytics properties on July 1, 2023. We recognize that setting up Google Analytics 4 to fit your needs takes time and resources, in particular for large enterprises with complex Analytics...
by redo | Jan 25, 2023 | Blog
Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data. This is critical in an evolving privacy and technology landscape, where marketers have...
by redo | Sep 6, 2022 | Blog
A year ago, we introduced the new Google Analytics to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term. Google Analytics 4 properties offer privacy-safe solutions to measure the customer...